With the year coming to a close, we want to reflect on what we hope to achieve in 2021
The recent year has been somewhat unpredictable both in business and in society in general. Still, with the year coming to a close, we want to try to predict the future for Hococo and focus on our goals for 2021. To do so, we’ve asked our managing director to put into words what he believes will be the future for hococo.
A few words from our managing director and co-founder William Shaw
What trends and tendencies do you predict for the rental industry in 2021?
Hospitality. The industry has previously talked about ‘tenants’. Now, more and more start talking about ‘customers’, but I think we’ll dig deeper in 2021 and to a greater extent work with tenants as ‘guests’ instead. Private rental will borrow terms from the hotel industry where the concept of hospitality comes into play. Convenience and service are some of the keywords.
How do you think hococo will be affected by these predictions?
We’re constantly working on having the tenant as a focal point and giving them a great experience. We believe it is a way to keep tenants in their accommodations longer; a bit like how the hotel industry constantly tries to get the guest to revisit by providing great service. A concrete simple example: We have a ‘Home assistant’, which we’re considering renaming ‘concierge’-service to give the tenants the feeling of getting something completely extraordinary.
What goals do you have for hococo in 2021?
We would like to work even more with the concept of service. It should be easy and painless to move in and out of a home and it should be possible to choose between different offerings while renting your home. We will focus more on the availability of additional service.
What are some of your predictions in terms of trends and tendencies for the rental industry? Let us know
